Chrysler Group rolled out its highly-anticipated 2013 Dodge Dart in a kind of Motor City car parade from the Palace of Auburn Hills to Dodge showrooms across the region on Wednesday, CBS Detroit reported.
The Dodge Dart parade began 12:30 p.m. and lasted about 15 minutes, CBS noted. Auto pundits have been closely watching the progress of teh Dart, which leverages the DNA of Alfa Romeo and infuses it with Dodge design, the network affiliate said.
Nearly 300 dealers gathered at the Palace venue to deliver the Dart to dealerships across Michigan, Ohio, Indiana and Kentucky. The event was one of 12 "Dealer Drive Away" Programs taking place across the U.S. during June. MLive.com declared that "the highly-anticipated Dart is here." The dealer event was the second "Drive Away" that the automaker is hosting as part of the vehicle's official launch, MLive.com noted.
Examiner.com reported taht on June 14 more than 300 Dodge dealers gathered in pit row at the Texas Motor Speedway in Justin, Texas, for a track-worthy sendoff of the new car model to dealerships across the Southwest. This dealer drive away was the first in the nation for Dodge's new compact car contender, Examiner.com noted.
*Taken from Chrysler Group News Update June 22, 2012.
This is a very exciting time for Chrysler Corporation. The new Dart will be in showrooms by the end of the week. Take some time to come down and see them today!